The digital marketing landscape is more competitive than ever. As a result, getting your foot in the door in an increasingly competitive environment has never been more important.
Whether you’ve gone down the traditional schooling methods of university or college, or you have thrown yourself into technology and paved your own way in the industry, finding your way into a digital marketing agency is going to be one of the hardest things you will do in your career. Here are a few tips to keep in mind when applying for a job with a reputable digital marketing agency.
Learn Google AdWords and Facebook Advertising
Getting experience with pay per click advertising such as Google AdWords and Facebook ads is one of the most important things that aspiring digital marketing professionals can do. For those who haven’t worked on the platforms before there are a number of free training options from Google that you can go through in order to bring yourself up to speed. Once you’ve completed these free training options, one of the most valuable things that you can do is seek out a friend or family member who has a small business and help them with their digital marketing. Don’t be afraid to work for free, the experience that you gain by helping someone else set up their campaigns and learning from your mistakes will be one of the most valuable things that you can do.
Offer Your Time for Free
It may seem counterintuitive to the end goal of finding a paid job in digital marketing, however doing an unpaid internship is still one of the most valuable things that aspiring professionals can do. For instance, if you’re looking to pave a way in search marketing, reach out to a search engine optimisation professional on LinkedIn to see if they have any upcoming opportunities for work experience. Not only is this experience valuable for learning and getting a better understanding of the industry, but it’s also an invaluable way to gain insight in what to expect from a day-to-day position in your desired role.
Read and then Keep Reading
Due to the fact that the digital marketing industry is changing at such a rapid rate, the most valuable information on the industry-wide be found in textbooks. The truth of the matter is by the time textbooks I published a lot of what is happening in the digital marketing landscape has already moved on. One of the most important things that you can do if you want to lead role in digital marketing is to keep on reading, there is a wealth of valuable knowledge that can be found by searching for your subject matter. for instance, if you want to land a job in SEO then subscribe to as many logs from reputable sources as possible and keep up to date with everything that they publish. For those who want to learn about AdWords, branding, or advertising, then reach out to the most influential people in the industry on LinkedIn and keep up to date with what they are publishing.
The digital marketing landscape is now more competitive than it has ever been. If you want to get your foot in the door, you’re going to have to hustle and do the things that your competitors aren’t willing to do. There’s never been a better time to get involved in online marketing, there are a wealth of opportunities out there for those who are willing to work for them.